A partnership agreement was inked this year by the Croatian Tourist Board to carry out a unique research project named “Portrait of European Meeting & Convention Travel.” Croatia is one of the seven nations taking part in the gathering and examination of the most recent data and trends related to business and MICE travel in Europe. Together with the MMGY Global agency and the IMEX Congress market, a research report is being prepared. The findings of the first research cycle, which was carried out in May and June, have been made public, and the start of the second cycle is slated for September of this year.

According to the initial research round’s findings, 2023 will be a very good year for international business meetings and conferences, with a notable 38 percent growth over the previous year. Additionally, the data indicates that while virtual and hybrid meetings are still in place but have significantly declined in popularity, in-person meetings are making a big comeback following the epidemic.

According to the initial research round’s findings, 2023 will be a very good year for international business meetings and conferences, with a notable 38 percent growth over the previous year. Additionally, the data indicates that while virtual and hybrid meetings are still in place but have significantly declined in popularity, in-person meetings are making a big comeback following the epidemic.

“Due to Croatia’s involvement in this study, we have a thorough understanding of the situation and patterns of business travel throughout Europe. We possess important indicators concerning meeting styles and the most popular venues and sites for hosting them. This enables us to assess the effects of merging leisure and business travel, which together greatly advance this market’s economic, quality, and sustainability “Director of the Croatian Tourist Board Kristjan Staničić stated of the measure.

One especially intriguing conclusion drawn from the study is that, when it comes to hosting a corporate event, the overall perception of the destination is thought to be the most important consideration. Other crucial elements include the accessibility of the transportation system, the separations between locations within the destination, safety, event organization costs, and more.